MASTER CLASS
How to Attract High-Value Clients with a “40 Over 40” Portrait Campaign.
With Laurie Brown
IMPORTANT NOTE!
This Masterclass is NOT only for photographers of women.
This strategy can be used if you photograph pets, families, kids, branding, couples... any genre where you can pull a story that connects with your audience.
Laurie's strategy can generate big results and big revenue, no matter your niche.
Unlock the secrets to growing your portrait photography business by creating powerful connections with your target clients.
Learn how to launch, market, and succeed with a “40 Over 40” campaign, a proven strategy for transforming your photography business into a thriving, high-demand brand that attracts high-value clients.
Does your portrait photography business need a boost to attract more ideal clients?
The “40 Over 40” campaign is designed specifically for portrait photographers like you who want to build deeper relationships, offer empowering experiences and significantly boost your sales and profits.
Why This Course?
The “40 Over 40” Campaign is more than a photoshoot—it’s a fun, exciting and empowering experience for your clients.
This training has everything you need and no fluff! Delivered by Laurie, who has successfully run these campaigns multiple times.
Take this training, and if you don't get enough value to implement your own 40 over 40 campaign effectively into your marketing, let me know I'll happily refund you.
Ready to transform your portrait business?
This course will guide you step-by-step to attract high-value clients, run a profitable 40 Over 40 campaign, and create powerful, lasting connections with your clients.
PLUS, boost your revenue and build a premium brand that stands out!
In this course, you'll discover how to:
Attract clients eager to invest in a premium experience and spend money on your photography.
Use storytelling and marketing strategies that speak directly to this influential demographic.
Create jaw-dropping portraits that your clients will cherish forever.
Increase client satisfaction and referrals by offering fun, memorable sessions.
Run a profitable campaign that adds substantially to your annual revenue.
This course is for portrait photographers who:
Are ready to transform their business with a powerful, high-impact campaign.
Want to build long-term relationships with clients who will refer them again and again.
Are tired of offering low-cost sessions and want to create a premium brand.
Imagine This…
It’s 9 a.m. on a Wednesday.
You’ve just brewed your morning coffee, and as you sip it, you glance at your calendar.
Fully booked.
One client after another booked and scheduled for their portrait sessions.
These aren’t just any clients; these are clients who want to be here, who are excited about their session and who are ready to invest in themselves (and in your beautiful work).
That's the reality of a 40 over 40 campaign.
This class is for you if...
- You want to follow Laurie's 40 over 40 Blueprint and have step-by-step guidance on setting up your campaign, pricing, and marketing strategies.
- You'd love proven techniques to attract your perfect clients using both social media and local networking.
- You want to see and understand how to craft a message that resonates with your target audience and how to make them feel seen and valued.
- You'd love to learn Laurie's secrets of email marketing, social media ads, and storytelling to fill your calendar like she does.
- You want to know how to design a luxury portrait experience that makes clients feel exceptional from the first consultation to the final reveal.
- You'd love to know the psychology of pricing for high-end clients and the art of upselling products that clients love.
- You want to know which products are the absolute best sellers for Laurie.
- You want to know how to build a client base that brings repeat business and referrals, fueling long-term success.
- You want to see how Laurie leverages testimonials, reviews, and social proof to showcase your unique value.
- You want to start your own 40 over 40 campaign and have a step-by-step PROVEN process to follow.
What's included with this training?
Access to the live training recording with Laurie. Yes, you'll have the chance to ask questions and get direct answers as you work through the training.
Lifetime access to the stand-alone course on the PhotobizX website with the recording, PDF download of the slide deck, and any associated content.
The option to put any follow-up questions to Laurie after the training — even if you can't attend the live training.
Laurie breaks down all the stats, ads and processes to easily follow.
HERE ARE A FEW SLIDES FROM LAURIE'S TRAINING
From the first campaign Laurie ran, she was highly profitable, bringing in over $140K with a phenomenally low (and abnormal) ad spend.
Campaign two was even more profitable, with ONLY 28 bookings bringing in revenue of over $150K! and still very low outgoing costs.
Check out the sales comparisons between the first two campaigns Laurie ran. Wait till you learn how a few simple changes led to a much more profitable year with so many fewer low or no sales.
Although Laurie focuses on women over 40 in her business, it's not to say you can't emulate and copy EXACTLY what she does for the genre you focus on. This will work for pets, families, children, branding and other genres too.
Come and join me, Andrew Hellmich, as I host Laurie for this training.
I kept things on track and asked the questions you had on your mind. No stone was left unturned.
PLUS: You'll have the chance to ask your questions and then get one-on-one access to Laurie via email.
I'm looking forward to having you join me in discovering how to implement your very own profitable 40 over 40 campaign.
Since discovering and implementing this style of campaign, my life and business have changed for the better.
My calendar is as full as I'd like it to be... with incredible women who value photography and the experience I deliver.
My sales and profits have never been better, and I'm excited and happy to go to work each day. I know I've found my tribe, and I now have a repeatable system to keep attracting and working with so many beautiful women.
I can't wait to share all this with you!
Why the 40 Over 40 Campaign Works
Emotionally Charged: Women over 40 are a growing, influential market that is often overlooked. This campaign allows them to feel valued and celebrated.
High Value: These clients are often willing to invest in themselves and the experience you offer, leading to higher average sales and increased profits.
Referral Goldmine: Satisfied clients from your 40 Over 40 campaigns will likely rave about their experience, driving more leads to your door.
Are you ready to elevate your portrait photography business?
Join the 40 Over 40 Campaign course and get the tools, strategies, and insights you need to thrive in this powerful niche.
FAQ
What if I’ve never run a campaign like this before?
Don’t worry—Laurie will provide you with a step-by-step guide to launch your first 40 Over 40 campaign successfully, even if you’ve never done anything like this before.
How long will it take to see results?
Most photographers start seeing results within 30–60 days after implementing the strategies, with many reporting increased bookings and higher average sales quickly.
Is this course just for portrait photographers?
Yes, this course is specifically tailored for portrait photographers who want to grow their business by attracting high-end clients through a 40 Over 40 campaign.
We get it, you're wondering if this training is for you?
- Are you worried about a new marketing strategy?
The 40 Over 40 campaign helps you attract new clients. You’re not replacing or diminishing your focus on your current niche. Instead, you’re expanding your brand’s reach and attracting a new client base.
Your existing clients might even be inspired to explore your new offerings!
- Are you worried about enough time to learn or implement?
The advantage of this course is Laurie has laid out a comprehensive blueprint for success.
The detailed, step-by-step instructions significantly reduce the time and effort required to figure things out on your own.
By following this proven framework, you’ll streamline the process, avoid common pitfalls, and achieve your goals quickly.
- Do you have a fear of marketing and promotion?
This training is perfect if you're apprehensive about promoting your business in person!
You can use Facebook ads to reach your ideal client and have them come to you.
As you build confidence in this niche, you’ll grow past your marketing fears marketing—take it from someone who has been there!
- Are you sceptical about the profitability of these campaigns?
In the course, I’ll show you my numbers and how I reached six figures with a campaign.
You will see the exact numbers of ad spend, revenue, and conversion rates I’ve experienced and how I got there.
You’ll even see what I’m doing right now—I’m repeating this campaign for the third year in a row because it is so profitable! - Are you worried about pricing and what to charge?
I’ll provide you guidance on how to articulate the value of your work and implement effective pricing strategies.
By understanding and applying these principles, you can confidently charge higher rates and attract clients who appreciate and are willing to invest in a high-end experience. - Are you worried your campaign will flop?
Laurie's training minimises risks by providing a clear path to success. You’ll benefit from learning from my mistakes and examining real-world examples of what works and what to expect.
- Worried about connecting with women over 40?
The training's key focus is connecting with and empowering women over 40 — I'll show you how!
I'll share insights and practical tips on engaging with clients from the initial consultation to the final reveal.
How have the 40 over 40 campaigns affected Laurie?
From a business standpoint, the 40 Over 40 campaigns have elevated my brand and positioned me as a leader in a niche market.
Financially, the impact has been substantial.
The campaigns not only significantly increased my average sale, but they've also led to a higher rate of repeat business and referrals.
Combining the initial campaign fee and the upsell opportunities for high-end products has boosted my overall revenue.
From a marketing perspective, I fill my calendar months in advance and take breaks from active marketing for weeks and sometimes months — leaving more time for my family.
These projects have profoundly impacted my perspective on beauty, aging, and empowerment.
Seeing the confidence and joy in my clients as they embrace their bodies has been incredibly rewarding and inspiring.
The 40 Over 40 projects have been a powerful catalyst for growth, enabling me to achieve a new level of success while making a meaningful difference in the lives of my clients.
I’m excited to share all this with you through this course.
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