and attract the people you want to your photography business
Unlock Your Perfect Photography Clients with Facebook & Instagram Ads.
Start connecting with and booking your ideal photography clients—the ones you love, who love you and what you do. Then, they invest in wall art and albums they will treasure.
Struggling to Book the Right Clients?
You’re passionate about photography—whether it’s portraits, pets, families, boudoir, or weddings—but getting leads that truly value your work feels like playing the lottery.
What if you could create ads that attract only your dream clients—the ones who are excited to work with you and ready to book?
One booking alone will pay for this training—everything beyond that is profit.
"Best seminar I've been to all year long, again thanks Andrew"
- Paul Velissaris
"Grade AAA advice, what an incredible call, this content shared today is worth $1000’s."
- Brendan Taylor
"I came in late, but have already learned so many great things to implement"
- Alexis Heisa
Hey there! I'm Richard — I've been in business since my 20s, have advertised since the newspaper era, and spend thousands each year on ads.
With my previous experience and what I've learnt from photography mentors & friends, I can now easily use advertising to generate the leads I need to turn over 30-50K a month (with a team of 2 plus subcontractors), and I am ready to scale this to over a million P/A next year.
I can't wait to share my methods with you in this class. It's not new, or rocket science, but it works bloody well for me!
See you there!
Join this exclusive training, where Richard reveals the exact Facebook and Instagram ad strategies that have helped photographers just like you transform their businesses. You’ll learn how to:
Craft compelling ads that resonate emotionally, showing potential clients you’re the perfect photographer for them.
Discover which images grab attention, the best ad formats to use, and powerful calls-to-action that get results.
Learn how to design a lead process that gets the right clients while removing unnecessary hoops that push leads away.
Richard walks you through a role-play scenario where he turns an enquiry into a booking—including how to confidently explain pricing and secure a session holding fee.
Thank you so much for this course with Richard - How To Advertise Like A MoFo!!
I just wanted to let you know I have only now finished watching/listening to it, and I have to say it is probably the best course you have offered!!
I can completely relate to Richard and his style. Some true gems in this course that I am implementing this minute!!
— Tanya Simmonds
No more guessing, experimenting, or losing money on ineffective ads. Richard’s proven system takes the mystery out of marketing and gets you back to doing what you love—capturing unforgettable moments for clients who truly value your art.
Check out the graph below, which shows Richard's sales figures for 2024. You can clearly see when he ramped up his ads when returning from holidays and the dip when he had to slow them down due to a health scare.
No more guessing, experimenting, or losing money on ineffective ads. Richard’s proven system takes the mystery out of marketing and gets you back to doing what you love—capturing unforgettable moments for clients who truly value your photography.
"Thanks Richard and Andrew. Really great course and I love the No BS approach!"
- Iain Sim
"Fabulous training, learned so much, pages of notes!"
- Leah Godfredson
"f***n awesome :-)"
- Helen