MASTER CLASS
Master Photography Exhibitions to Drive Sales, Bookings, and Build Your Brand.
With Katie Phillips of Katie Phillips Photography
When: October 24th at 8 am (AEDT) Sydney Local Time.
Your local time is here.
Why: To fill your calendar with fantastic clients who love what you do and want to be part of your local photography exhibition.
Unlock the Power of Photography Exhibitions to Transform Your Business
Are you ready to elevate your photography business and create an unforgettable buzz?
Exhibitions aren’t just a way to showcase your work – they are one of the most powerful lead-generation tools.
With the right strategy, an exhibition can massively boost your visibility, engage your community, and turn attendees into loyal clients.
Imagine the impact of seeing your photos become the centrepiece of a stunning gallery experience. That’s exactly what exhibitions can do – not just fill a space with your art, but fill your calendar with bookings and drive thousands in revenue year after year.
For Katie, exhibitions have been a game-changer.
Her annual event has become the #1 strategy for consistently growing her business and generating a steady stream of income.
Beyond the financial rewards, exhibitions allow you to create a deeper connection with your audience.
There’s something magical about seeing people light up when they spot themselves or their loved ones on the gallery walls.
This course is your complete, step-by-step guide to leveraging exhibitions for maximum profit and brand impact.
You’ll discover how to plan, market, and host exhibitions that showcase your talent and generate serious sales and bookings.
Feeling overwhelmed by the idea of organising your exhibition?
Don’t worry!
Katie will walk you through each step, showing you how to create a meaningful and profitable event.
No fluff, just proven strategies that work. Join Katie as she shares her expertise from running successful exhibitions that have transformed her business – and can do the same for yours!
EARLY REGISTRATION BONUS!
Save your spot for the live training, and take USD$100 off any other CURRENT course in the PhotoBizX training library.
This offer is only available if you register for the live training before Thursday, October 24th, 2024.
This offer can be applied to any existing PhotobizX Course. The discount is valid for 2024.
Credits can not be combined and applied to a single course.
Hello!
I’m Katie, a portrait photographer based in a (very!) small town in south-eastern NSW, Australia.
Through exhibitions my photography business has another reliable source of quality leads, and despite the tiny population I’ve been able to book months in advance as people line up to be a part of my annual Mummahood Project and Exhibition.
And this is not a one off strategy either!
I’ve been running exhibitions as part of my main marketing strategy for the last 5 years, and each year momentum builds as more and more people get excited to be a part of the show!
You don’t have to be a portrait photographer to successfully use exhibitions to your advantage either! Within every genre there is potential for publicity, connection and vitally, lead generation.
Picture this…
It’s 9 a.m. on a Monday.
You’ve just poured your morning coffee, and as you take a sip, you glance at your calendar.
Fully booked.
One family after another – eager clients excited to have their portraits taken for your upcoming exhibition.
These aren’t just any bookings; these are families who can’t wait to see their images turned into art, displayed in your gallery for everyone, especially their family and friends to admire.
They’re invested in the experience and proud to be a part of something special – something that showcases your talent and celebrates their connection.
This is the power of a photography exhibition that books out your calendar, creates meaningful client relationships, and drives serious business growth.
Take this training, and if you don't gain enough value to successfully implement your own photography exhibition strategy to drive bookings, sales, and brand growth, let me know – I'll happily refund you.
MEET KATIE!
Click on the video above to hear more about Katie's masterclass and how Exhibitions have changed her business and life.
Oh yeah... You may have to increase your volume for this. Katie had just put her kids to bed when she recorded it for you. 😴🤫
This class is for you if...
- Want a creative way to engage your clients
- Struggle to get quality leads in the door
- Want to increase you profitability and sales through IPS and artwork sales
- Want to generate serious buzz and publicity for your business
- Want to give a voice to issues, communities, ideas in a fun and creative way
- Are stuck for marketing ideas that really work
- You desire to tap into your creativity and bring that into your professional world
What's included with this training?
Access to the live training with Katie, where you'll have the chance to ask questions and get direct answers.
Lifetime access to the stand-alone course on the PhotobizX website with the recording, PDF download of the slide deck, and any associated content.
The option to put any follow-up questions to Katie after the training — even if you can't attend the live training.
Checklists, scripts, PDF's, spreadsheets and more to help you plan your perfect exhibition, generate leads, bookings and sales.
A new and effective way to generate leads and market your photography business.
Access to the USD$100 PhotoBizX Course Credit if you register before the live training with Katie.
Katie's Exhibition Sales Numbers
The sales figures in this chart show Katie's outcomes from 2021 through 2025 (ongoing).
It’s essential to note that these results are highly scalable based on a few key factors: gallery space, print size, and your capacity.
NOTE: Katie is a mother of two little girls and lives on a working farm. She dedicates only some of her time to photography and exhibitions to achieve these fantastic results.
For example, halving the size of the prints or booking additional gallery space could easily allow for 60+ participants per year instead of the current 31-32. This could result in an exponential increase in both bookings and sales.
While the chart shows impressive sales figures, remember that your potential is scalable.
Adjusting your gallery setup or expanding your space offers vast growth opportunities, with the possibility of doubling or tripling the number of participants and sales.
The training is divided into 8 easy to follow modules
Here you’ll create something that will not only generate more leads and increase your profits, but delight and excite your clients with something truly spectacular!
01
The Set Up
Learn how to lay the foundation for your successful photography exhibition by setting up essential documents, creating a smooth workflow, and preparing your registration pages to attract clients right from the start.
02
Marketing
& Advertising
Master the art of promoting your exhibition with tailored marketing strategies, engaging social media posts, and effective ad campaigns that will drive bookings and build excitement.
03
Intake
Get ready to streamline your client intake process with effective phone call scripts, email templates, and tools to ensure smooth communication and secure more bookings.
04
Your Photography Sessions
Deliver an exceptional client experience during your photography sessions, with tips and strategies to showcase your unique style and prepare your clients for their moment in the spotlight.
05
IPS & Photo Delivery
Boost your sales through the power of in-person consultations. Learn how to select the best images for the exhibition and maximise profits by selling prints and packages.
06
Exhibition Events
Prepare for the big day with a step-by-step guide to setting up your exhibition space, printing and framing options, and promoting the event through local media and social platforms.
07
Exhibition Set Up
Ensure your exhibition day is a huge success with planning templates, event checklists, and ideas for fundraisers and special promotions to engage your audience.
08
Extending the Joy
Wrap up your exhibition with a professional touch—thank your clients, sell unsold frames, and use post-event marketing to keep the momentum going for your next big project.
This training includes detailed checklists, templates and documents so you don’t miss a thing!
Come and join me, Andrew Hellmich, as I host Katie for this training.
I'll be keeping things on track and asking the questions you have on your mind. No stone will be left unturned.
PLUS: You'll have the chance to ask your questions and get one-on-one access to Katie throughout the training and immediately afterwards!
I'm looking forward to having you join me in discovering how to implement your very own photography exhibition marketing strategy.
Since discovering and implementing this style of campaign, my life and business have changed for the better.
My calendar is as full as I'd like it to be... with incredible women who value photography, their families and the experience I deliver.
My sales and profits have never been better, and I'm excited and happy to go to work each day. I know I've found my tribe, and I now have a repeatable system to keep attracting and working with so many beautiful families.
I can't wait to share all this with you!
Not sure if Exhibitions can transform your business...you decide.
In this training you’ll learn:
A comprehensive set-by-step process to set up your exhibition
How Katie generates reliable, quality leads without spending a cent
The art of the conversion - mastering those booking calls
Setting up effective workflow to make sure everything runs smoothly
How to use your show to get known, engage the media, your audience and your community
How to create something truly memorable that your clients will smile and talk about for years
FAQ
What if I’ve never run a campaign like this before?
Don’t worry—Katie will provide you with a step-by-step guide to launch your first Exhibition successfully, even if you’ve never done anything like this before.
How long will it take to see results?
Most photographers start seeing results within 30 days after implementing the strategies, with many reporting increased bookings and higher average sales quickly.
Is this course just for portrait photographers?
Yes, this course is specifically tailored for portrait photographers of any genre, including pet photographers who want to grow their business by attracting clients through a photography exhibition campaign.
We get it, you're wondering if this training is for you?
Are you worried about trying a new marketing strategy?
Using photography exhibitions to grow your business doesn't mean abandoning what’s already working for you.
Instead, it’s about expanding your reach, attracting a fresh audience, and increasing visibility in ways you may not have thought possible.
Your current clients might even be excited to attend your exhibition and get involved too!
Concerned about having enough time to learn or implement?
No need to stress – this course provides a comprehensive, step-by-step blueprint that significantly reduces the time and effort required to plan and execute a successful exhibition.
Katie has laid out every detail for you so you can avoid the trial-and-error phase and get straight to results.
With this proven framework, you’ll streamline your efforts and start seeing success quickly.
Worried about the marketing and promotion side of exhibitions?
If marketing and promotion make you anxious, you’re not alone—this training is designed to help you overcome that.
Katie's approach includes easy-to-implement strategies, from social media to creating a buzz that draws people to your exhibition.
You’ll build confidence as you see your audience grow and will soon promote your business easily.
Are you sceptical about the profitability of exhibitions?
In this course, Katie will take you behind the scenes and show you the exact numbers from her own exhibitions.
You’ll see the real data on how she's generated thousands in revenue each year through these events.
This isn’t just theory—Katie is currently running another exhibition campaign right now!
Concerned that your exhibition might flop?
Don’t worry – I’ve been there. This course minimises risks by providing a clear, step-by-step roadmap to a successful exhibition.
You’ll benefit from my lessons learned, so you can avoid common pitfalls and set yourself up for success from day one.
Worried about attracting the right audience?
This course focuses on helping you connect with your ideal clients through exhibitions.
I’ll share practical strategies for drawing in attendees genuinely interested in your work and show you how to engage with them from the moment they make contact to the final sale.
Transform Your Photography Business with Exhibitions That Spark Connection and Drive Sales
There’s something electric about an exhibition.
It’s not just the art hanging on the walls or the soft hum of people walking through the gallery space.
It’s the connection – how your work becomes something bigger than a photograph.
It becomes a story, a memory, a piece of someone’s life.
And if you’re smart about it, it becomes the foundation of your business success.
I’m not talking about exhibitions that just get you a few likes on Instagram.
I’m talking about events that fill your studio with clients, that drive bookings, and make your phone buzz with inquiries long after the gallery lights go down.
Exhibitions have been my secret weapon – the single most powerful tool I’ve used to grow my photography business.
My annual show... it doesn’t just create buzz.
It generates thousands of dollars in revenue. Every. Single. Year.
It’s not just about the money (though that’s a nice bonus).
It’s about that indescribable feeling when someone sees themselves or their loved ones as art, up on a wall, larger than life.
When clients, their family and friends realise your work isn’t just a photo – it’s their story, captured forever.
That’s what keeps clients coming back. That’s what makes exhibitions so powerful.
If the idea of pulling off an exhibition feels impossible – overwhelming, even – trust me, I get it. I’ve been there.
But I’ve also cracked the code.
I’ve learned how to turn what feels like a daunting task into something simple, repeatable, and, most importantly, profitable.
And now, I’m sharing that process with you.
This isn’t just another course.
It’s a roadmap to creating an exhibition that doesn’t just show your work – it changes your business.
I’ll take you step-by-step through everything you need to know to make it happen.
From concept to execution, I’ve got your back.
No fluff, no filler, just the tools you need to succeed.
Are you ready to create something that moves people, fills your calendar, and builds your brand?
Let’s make it happen together.
Peace.
Katie x
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