MASTER CLASS
How to book unlimited portrait clients at expos and massively reduce your reliance on FB ads.
With Kim Hamblin
If you're looking for a fantastic way to generate leads and bookings away from Facebook Ads, Kim will open your eyes to a whole new strategy to bring in unlimited new clients by utilising expos in ways you'd never considered.
AND YES, Kim reveals exactly what she does so you can implement the same tactics immediately into your photography business.
Kim recently sold her thriving portrait photography business after turning it into a revenue stream of over $500,000 in the last 12 months — during the pandemic no less!
One of the biggest factors for her success was a constant stream of fantastic clients.
In a recent PhotoBizX interview, Kim shared that one of the largest sources of perfectly suited leads came from expos.
Each year, since 2013, she has refined her processes to a point where she now generates over $100k in photography sales from the families who book her following an expo.
In this training, learn the exact process to master lead generation and bookings from expos.
This class is for you if...
- You want to stop relying on one marketing strategy (Facebook Ads most likely) to bring in the bulk of your clients.
- You need more qualified and ideal clients in front of your camera.
- You know your ideal clients are attending expos and events but you just don't know how to get them excited about your photography and book.
- You've thought about attending an expo but are unsure about what your stand should look like to make it a success.
- The thought of attending an expo makes you shiver with fright at the idea of having to approach and talk to strangers.
- You're unsure about which expos or events will be the best and most fruitful for your business.
- There's an expo coming up and you aren't sure which is the best location to maximise your success for a ton of leads.
- You believe the real goal of an expo is to get bookings on the day. HINT... it's not!
You deserve more great clients.
HERE'S HOW THIS CLASS WILL HELP
Why Expos?
Why they are one of the best places to be for your portrait business
Which Expos?
Which expos (plus other events) to attend for the best results
You're in, now what?
Choosing the best stand location and what you need to display for maximum impact
What to bring?
A complete list of what you need to take to any expo you attend
What to offer?
Your expo offers — how to get the best response on the day and how to get maximum results
Your marketing plan?
Setting your expo goals and reverse engineering your marketing plan
Following up!
The follow-up and why it is so important
Bonus!
Another powerful way to maximize your time and results at expos
Come and join me, Andrew Hellmich, as I host Kim for this training.
I'll be keeping things on track and asking the questions you have on your mind. No stone will be left unturned.
Not sure you can do this? I've got a story for you...
Following the interview with Kim, and every guest, I stop recording and we usually chat for a little.
I immediately thanked Kim for everything she shared and asked a few more little probing questions about the expos she attended and how important they were to the success of her studio and the number of clients they photographed.
That's when she told me...
Each year I had better results, and with better systems in place, I took my return on investment (ROI) from about $6000 with my first ever expo in 2013 to our best expo at $106,000.
I was blown away and the idea of this training for PhotoBizX listeners was sparked.
I asked Kim about the expos and shared that I'd attended quite a few as a wedding photographer and really didn't enjoy them. Especially because there were so many other photographers at every event I attended.
Kim laughed a little and told me that's because I wasn't attending the right or best events to get in front of my clients.
And if I had the success she was, there's no way any photographer wouldn't look forward to expos.
Then she added something that made me ask, then and there, if she would be happy to teach a Masterclass for PhotoBizX listeners...
At the last expos I attended, which were stacked with other photographers, I would look around and feel a little sorry for them. I was concerned they didn't have the best approach to maximise their success and generate anywhere near the number of bookings possible.
I asked Kim if she'd be willing to share the exact tactics she used in this class and she answered with a resounding — yes, of course!
Don't miss this if you'd like more photography clients, OR you want to add another marketing channel to lower your reliance on what you're currently doing to attract bookings.
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