HANDS ON WORKSHOP

How to generate a TON of photography leads with FACEBOOK and INSTAGRAM LEAD ADS.

With John Glaser


SAVE YOUR SPOT NOW - USD$297

Join successful working photographer John Glaser as he shares how to set up and run your own Lead Ads to attract great clients to your business.

Included in this training is EVERYTHING you need to set up and run your Lead Ads on both the Facebook and Instagram platforms, including:


  • Complete ad set-up
  • Example Facebook Ads
  • Example Landing Pages
  • How to understand the numbers inside the Ads Manager
  • How to move your leads into your CRM
  • How to follow up with your leads for the best conversions
  • Structuring your copy to grow your email list with your ads
  • Ad design ideas and testing
  • Planning the process to make it a success

This training has everything you need and nothing you don't, to make your photography lead generation, bookings and sales that much easier this year.

John's photography business John Glaser Photography specialises in black and white studio portraiture for families, children and pets.

His business model and high studio and staff costs (overheads) mean he MUST bring in leads consistently to remain profitable.

While Facebook Ads have played a huge part in John's lead generation success, it's getting more and more difficult to rely on the same old FB ad strategies.

That's where LEAD ADS come in!

This style of ad has been responsible for over 90% of the leads John brings into his studio.

His Facebook and Instagram Lead Ad tactics have been so successful and tested... he's opened a second studio in New York City!

And guess what?

The same style of lead ads he's going to teach you are working equally well in NYC and bringing in the number of clients he needs to make that new business another success.

If there's one piece of training you don't want to miss, it's this one. 

It's your perfect chance to have John show you his exact steps for creating a well-performing lead ad — from basic ad copy, to set up, automation, and creating high-paying clients from your leads.

If you've always wanted to know how to run a successful Facebook and Instagram ad campaign, this is your chance. Don't miss this one.

This class is for you if...

  • You want to discover a style of Facebook and Instagram ad to attract more leads to your business.
  • You need more clients in front of your camera.

  • You're tired of experimenting with ads that just don't work for your target audience.
  • You know your ideal clients are out there, but you just don't know how to get them excited enough to give you their details and book.
SAVE YOUR SPOT NOW
  • You've heard and thought about Lead Ads but are unsure where to start and how to set them up to make them a profitable option for you.

  • You have no idea how to interpret the Ad Manager numbers and stats and want to understand how your ads are performing.

  • You want help with how best to set your Ad budgets.
  • You have worries about targeting your best audience.

  • You're unsure about which settings you need to maximise the shareability of your ad to reach a wider audience.

  • Now you have all these new leads, you need to know how best to manage them for the maximum number of profitable bookings.

Not sure Facebook and Instagram Ads are for you...

John went full-time with his photography business and opened a street front studio once he knew he could generate leads with FB and IG ads as easily as turning on a tap.

In 2021 his revenue exceeded USD$500,000 — over 95% of his clients came from FB and IG ads.

John uses the same lead ad strategy no matter the promotion he's running — competitions, book projects, model calls, pets, kids, families or seniors.

His ability to generate leads has seen him open a second studio in New York City! The same ads are being used to bring clients to the new studio.

John is employing staff to shoot and work in his businesses because of his ability to put bums on seats whenever he needs clients.

Will John be continuing to run his Lead Ads to grow his business and continue to attract his ideal clients? Ummm... HELL YEAH!

Not sure where or what to look at in regards to your ad performance metrics? John will go into detail about what you need to know and understand inside the Facebook Ads Manager to measure your ads performance.


Imagine grasping your figures to a point where you know exactly what you need to spend to generate the number of leads and bookings you want.

John will take you into his real figures, so you can see and understand what you need to focus on, what you can ignore and how to get the best from your Lead Ads.

NOTE: The number of leads and what you spend on your ads could be vastly different to John's examples, but he will cover what you need to know when starting out, up to whatever number of leads you need for your business.

From Reach, Conversions, Impressions, Cost per Result, Budget Optimisation, Ad Campaign, Ad Sets and more - come away from this training with the confidence to set up and manage your own Lead Ad campaigns from inside Facebook Ads Manager.


You deserve more great clients.

HERE'S HOW THIS CLASS WILL HELP

Why Facebook & Instagram Lead Ads?

GREAT lead generator.

Works for both Instagram and Facebook.

Brings in more leads than other ad methods.


Generate a ton of leads and paying clients.

Are more leads a good thing?

More leads don't equate to better leads.

If you set up your ad correctly, to bring in the best leads, you'll be better off than simply having more leads.

John will share and demonstrate why this needs to be your focus.

Creating your Lead Ad.

Learn how to dive into the Facebook ads manager and create your Lead Ads from scratch.

John will go over the numbers and metrics you need to pay attention to.

Budgeting for your Ads.

Learn how to strategically set and manage your budget to bring in the number of leads you need each week/month.

Which Audience to target?

If you know Facebook, you know there are a ton of targeting options.

Knowing which options to utilise will have a huge bearing on the success of your ad.

John will share how he targets different genres for his various campaigns.


Instagram or only Facebook for your ad?

Should you run your ad on the tried and true Facebook platform where you may have had success in the past?

Or can Instagram open up a whole new audience without blowing your budget?

HINT: Instagram is an incredible source of leads with effective Lead Ads.


Creating a Lead Form

You have your ad, now you need to make sure you have a high converting Lead Form.

Which fields should or shouldn't you include to strike a balance between the number of leads and better qualified potential clients?

Learn what John does in this training.


Managing your NEW leads.

You have your leads coming in via Facebook and Instagram but how do you take those leads from there, into your CRM?

And can this process be automated to make life and conversions simple?

And once your leads are in your control, learn how to get the most from them with automation, text messages and John's follow up conversion techniques.

Come and join me, Andrew Hellmich, as I host John for this training.

I'll be keeping things on track and asking the questions you have on your mind. No stone will be left unturned.

PLUS: You'll have the chance to ask your questions and get one-on-one access to John throughout the training and immediately afterwards!


John's photography business John Glaser Photography specialises in studio portraits for families, children, pets, plus headshots and personal branding images.

His main studio is located in Houston, Texas in the USA and he's since opened a second studio in New York City.


John has worked with multiple business coaches to help him get to where he is today.

Advertising on the Facebook and Instagram platforms has played a vital role in his ability to constantly attract clients for photography sessions.

John is passionate about helping other photographers achieve the kind of success he never thought was possible.

John is on target to exceed a revenue of $1 million with his photography business in 2022!

Not sure you can or should do this?
I've got a story for you...

Since first meeting John through the PhotoBizX membership, we've been in regular contact, mainly through Facebook Messenger.

Over the last few years, through these messages and recording two interviews with John, I've come to learn how much of a numbers man he is and how committed he is to making his business a huge success and VERY profitable.

To give you some idea, here are a few messages he's sent me...

July 2021: Just had to share this with you but I had my first ever 5 figure sale yesterday… I nearly cried when the client left the studio. LOL

July 2021: My projections for 2021 (calendar year) are over $500K.... I have already shattered my one month revenue record this month and I still have the rest of this week and I have 9 more sessions this week. Also I hired an associate photographer.

September 2021: My business keep getting better… I have done 30k of revenue this month in the first 9 days and over 10k today and the month isn’t slowing down.

October 2021: I have averaged 50k a month the last 3 months and am on pace for 80-90k this month…absolutely unreal!

October 2021: Made my $500k mark today 😀

November 2021: My sales person did over $30K of sales in her first full week on her own, which was a new studio one week record. Just to name some of the highlights since our last chat. 😀

December 2021: I would have never dreamt I could ever do what I have done this year.

December 2021: My salesperson had 18 sales sessions this month, 14 of them were photographed by my associate photographer Ricky, and 4 of them were done by me. She sold all 18 and did $43k in sales over those 18 sessions. It is fun for me to see this because this is what running a business looks like.

April 2022: My first week of promoting the NYC studio has been crazy impressive. Less than a dollar a lead and booking consult calls for this week like crazy.

April 2022: I have been doing some ad data tracking and it is very interesting... I have my stuff set up so that my leads get a text message to book a consult call with us. The stats are crazy and it doesn't matter if it is my studio in Houston or NYC.

April 2022: I created this formula I can calculate based on my cost per lead how many bookings I want to get in a week and it lets me know how many consults we need to do, how many leads we will need to get to those consults, and how much we will need to spend each day on each locations ads to create the results we need.

May 2022: We have booked 32 sessions in NYC, and we have only been booking there for 2 weeks!!! 

July 2022: Hey Andrew... hope you are doing well. Got some big news to share. Having my first ever 6 figure month and still have 4 sales sessions left. 🙂

August 2022: Finished my first 6 figure month at $110,326.

Does this sound like the kind of photography/business owner you'd like to learn from?

Does it sound like an operator who knows his numbers and how to generate leads?

Does this sound like training you can't afford to miss?

Get on it!

DON'T MISS THIS TRAINING!

Click the button below and register now.

So... are you in, before the PRICE DOUBLES after the live training?

SAVE YOUR SPOT NOW