IPS Like A MoFo
How to Run Photography Sales Sessions That Feel Natural… and Consistently Turn Into Larger Sales
STOP your IPS Sessions That Feel Awkward and Don’t Convert. Learn the Process That Turns Viewings Into Confident, Easy Sales.
Both sessions will be recorded, and you will have lifetime access to them via the course page on the PhotoBizX website following the live training.
Who this is for:
If you're a:
🐾 Pet photographer
👶 Newborn or family photographer
💃 Boudoir photographer
📸 Portrait photographer in any genre
And you’ve ever sat down with a client after a shoot… hoping they’d buy…
But instead heard:
❌ “We love them… we just need to think about it”
❌ “Maybe we’ll come back later”
❌ “Can we see everything online first?”
Or worse… They quietly choose less than you expected.
You know the feeling.
They love your work.
They had an amazing session.
But when it comes time to decide…
Something doesn’t click.
And it’s frustrating because it feels like a pricing problem.
Like, your packages are too high.
Like, people just “can’t afford it.”
Here’s what most photographers never realise:
❌ It’s not about your prices.
✅ It’s about how the IPS experience is set up.
Because when the process is right…
Clients don’t hesitate.
They don’t stall.
They don’t disappear.
They choose.
Confidently.
On the day.
If you want your IPS sessions to feel easier…
more natural…
and consistently lead to better sales…
This training is for you.
Stop Guessing. Start Selling. For just USD$197.
A single sale will pay for this training—everything beyond that is pure profit.
And there's a 100% money-back GUARANTEE.
What photographers say about Richard's training:
"Best seminar I've been to all year long, again thanks Andrew"
- Paul Velissaris
"Grade AAA advice, what an incredible call, this content shared today is worth $1000’s."
- Brendan Taylor
"I came in late, but have already learned so many great things to implement"
- Alexis Heisa
MEET YOUR TRAINER
Richard Grenfell
A Photography Educator Who Actually Owns and Runs a Studio and Works as a Photographer and Salesperson in his Business.
Richard isn't just another photography coach sharing theories. He's the rare guy who combines:
✅ 10+ Years as Owner/Director of a Consumer Lending Company – he knows and understands numbers, running a business and the importance of sales.
✅ 5+ Years Running a Successful Photography Studio – Currently generating $10-15K per week in revenue.
Here's what makes Richard's approach so good:
It’s not built on theory.
It’s built on what actually happens in the sales room with real clients.
Richard isn’t relying on scripts…
pressure tactics…
or trying to “close” people.
His entire approach is based on one thing:
🎯 Designing an experience where clients want to buy
That’s why:
- His average sale sits around $3–4K
- His conversion rate is 97–98%
- And his no-sales are rare
But what’s interesting…
Is how he gets there.
Some of the things he does would make most photographers uncomfortable:
- Showing unedited images
- Running IPS sessions within 20–30 minutes
- Letting clients choose without pressure
And yet…
That’s exactly what makes it work.
Because when the process is right…
You don’t need to “sell” anything.
Clients feel confident.
They feel guided.
And they choose what they love.
Here’s what changed everything for Richard…
His average sale went from around $900–$1,200…
To consistently sit between $3,000–$4,000 per session.
Same clients.
Same photography.
Same offers.
Just a completely different way of running the IPS.
And here’s the part most photographers don’t realise:
- His conversion rate sits around 97–98%
- His no-sale rate is about 2%
That’s not because he’s a better salesperson.
It’s because the IPS experience is designed properly.
Most IPS sessions fail before they even begin.
Clients feel:
- unsure
- unprepared
- or blindsided by pricing
So when it comes time to decide…
They hesitate.
Not because they don’t love the photos.
But because the process feels uncomfortable.
You don’t need to get better at “selling.”
You need to create an experience where:
👉 clients feel confident
👉 clients feel guided
👉 clients actually enjoy choosing what they want
Because when that happens…
Buying becomes the natural next step.
THIS IS WHERE MOST PHOTOGRAPHERS GET IT WRONG
They think IPS means:
- being pushy
- using pressure tactics
- creating fake urgency
Things like:
- “We delete your photos after 7 days”
- discounting to force a decision
- trying to “close” the client
And it never feels right.
Because it isn’t.
WHAT THIS TRAINING IS ABOUT
This isn’t another “sales course.”
This is about how to run an IPS session that:
- Feels natural (for you)
- Feels enjoyable (for your client)
- And leads to consistent, higher-value sales
Inside, Richard walks through how he actually runs his sessions…
- From the setup…
- To the experience…
- To the final decision.
WHAT YOU’LL SEE DIFFERENTLY AFTER THIS
You’ll start to recognise:
- Why clients hesitate (and how to prevent it early)
- How your process is shaping your results
- What creates confidence during the session
- Where sales are really won (and lost)
And most importantly…
👉 How to move from inconsistent, awkward sales
👉 To something predictable and repeatable
REAL CLIENT EXPERIENCES
When this is done right, something interesting happens…
Clients don’t just “buy photos.”
They experience them.
We’ve had:
- Clients in tears (in a good way)
- Couples cheering and laughing during their viewing
- People blown away seeing their images so quickly
One of the most common reactions?
“I can’t believe these are unedited.”
And that moment… changes everything.
This isn't theory.
This is the exact system Richard uses daily in his studio.
WHO THIS IS FOR
This is for you if:
- You’re already shooting regularly
- Your work is solid
- And you know your sales could be better
- You don’t need more leads. You need to convert the ones you already have.
WHO THIS IS NOT FOR
This isn’t for:
- Complete beginners
- Photographers still figuring out their craft
- Anyone looking for shortcuts without doing the work
THE COST OF DOING NOTHING
If you keep doing what you’re doing…
Nothing changes.
- Your average sale stays the same
- Your process stays inconsistent
- You keep leaving money on the table
And probably working harder than you need to.
THE OPPORTUNITY
One IPS session done well…
Could bring in $3K–$4K.
Sometimes more.
Which means: This course can pay for itself from a single session
But more importantly… It changes how you approach every client moving forward.
"It's rare to have a sale cancelled following an order, but when it happens, I'll show you how to call your client and easily fix and save the order." — Richard Grenfell
YOUR OPTIONS
Option 1 — IPS Like a MoFo
Learn how to design and run IPS sessions that convert consistently.
2 Live Sessions that will be recorded.
Attend the live sessions and/or access the replays
Lifetime access to the recordings
USD$197
Note: the price doubles after the live sessions.
Option 2 — The MoFo Bundle
Get IPS + Advertising + Sales + Finance Like a MoFo Masterclasses
(For photographers who want the full system working together)
Get all 4 masterclasses
USD$297
Note: the price doubles after the live sessions.
For this option, register for the IPS training now, and Andrew will email you access instructions for upgrading to The MoFo Bundle.
"The one thing I am 100% sure about is.... the secret to any business's success, especially with discretionary spending, is the ability to correctly message and sell to people in a modern way." — Richard Grenfell
You don’t need to become a salesperson.
You need a better IPS experience.
If you’re ready to feel more confident…
create better client experiences…
and increase your sales without pressure…
What more photographers said about Richard's training:
"Thanks Richard and Andrew. Really great course and I love the No BS approach!"
- Iain Sim
"Fabulous training, learned so much, pages of notes!"
- Leah Godfredson
"f***n awesome :-)"
- Helen Trenery
Here's What Photographers Are Saying About Richard's Training
"Holy shit his stuff works. Every woman was like my ideal client and we connected easily. I was done all the calls in about 20 minutes and each woman has messaged me about how excited she is!" - Anita Watkins (100% booking rate from cold leads)
"I couldn't be happier! So with an average sale of 1500 € I'm expecting a return of 30000 € for an initial spend of 600 €. The sales I had so far with these clients were all hitting the average or above (with a sale just under 5000 € today)." - Laura Längsfeld (48% booking rate vs. previous 15-20%)
👇 Ready for IPS like a Mofo?
You don’t need more clients. You need larger sales.
This is how you get them.
100% Money-Back Guarantee - Zero Risk
If you attend the training and aren't completely satisfied with what you learn, email me at andrew@photobizx.com within 30 days for a full refund. No questions asked.
Richard and I are so confident this training will transform your sales that we're willing to take all the risk.
Don't have another client leave your sales session with... "Can we think about it?"
Every day you wait to implement this system is another day of lost sales.
Every client who says "maybe later" could have been a "yes, let's do this!"
Every photographer who learns this system before you do gains a competitive advantage in your market.
The photographers who act will be the ones generating consistent sales, while others are still struggling with feast-or-famine cycles.
Ready to Transform Your Sales Forever?
Here's everything you get when you register today:
✅ IPS Like a MoFo Training — delivered over two days
✅ Q&A Session Recording
✅ Full recording access if you can't attend live
✅ Richard's exact presentation scripts
✅ Ongoing email support through Andrew
✅ 100% Money-Back Guarantee
Your Investment Today: Just $197
[REGISTER FOR IPS LIKE A MOFO - $197]
Questions? Email Andrew at andrew@photobizx.com
The only question is: Will you be implementing this system in your business next month, or will you still be losing sales to "Let me think about it" this year?
The choice is yours...