MASTER CLASS
From Visitors to Amazing Clients: Boost Your Website's UX and SEO
With Alex Vita of Foreground Web
When: November 21st at 8 am (AEDT) Sydney Local Time.
Your local time is here.
Why: To learn how to build a killer photography website that makes both visitors & Google happy and gets you results.
Turn your website into an effective marketing engine for your photography business.
Are you proud of your existing photography website? Or want to build a great one from the start?
Photo websites are often ugly & messy, they have technical problems or simply don't serve your business goals.
And don't forget that your website is not meant to please you, but your audience. Your design preferences might be detrimental to your site's goals.
I'll teach you about the possibility of better, of going beyond the basic industry practices and building a truly amazing online presence that you're (finally) proud of.
You'll know precisely why and how to improve your photography website, inspire trust and attract more clients. Each course lesson covers one website-related topic at a time, with "Take action" blocks to nudge you in the right direction.
Small changes can add up to really big wins!
EARLY REGISTRATION BONUS #1!
Save your spot for the live training, and receive Alex's Photography business & website planning guides - normally USD$99!
This offer is only available if you register for the live training before Thursday, November 21st, 2024.
Hello, I’m Alex.
I started out many years ago as a photography myself, been through the struggles of finding work, shot a couple of weddings, had my own portrait studio, and learned to build photo websites through firsthand trial-and-error.
Since then I’ve been a successful web-designer & consultant (working exclusively with photographers), gathering experience from hundreds of projects, both small and large, everything from beginner photographers to full-time pros and large agencies.
I help photographers grow their photography business with a stellar web presence in two ways:
1️⃣ — I either build websites for them; I have almost twenty years of experience, having worked on over 300 websites for photographers from 25 countries
2️⃣ — or I help and teach photographers how to improve their online business themselves:a ton of educational content (articles, newsletter, resources), website teardowns and SEO audits, showing them where they need to improve consulting & strategy calls
My clients are pro or semi-pro photographers selling licenses or photo-based products online (prints, calendars, books, workshops, photo tours, etc.)
Take this training, and if you don't gain enough value to successfully implement your own photography exhibition strategy to drive bookings, sales, and brand growth, let me know – I'll happily refund you.
EARLY REGISTRATION BONUS #2!
Register for the live training before Thursday, November 21st, 2024, and receive these 3 photography business and website planning guides.
Get this set of 3 digital workbooks to find the clarity you need before building a strong online photography business.
This class is for you if...
- You already have a website. It's... uh... fine. It technically works, it's not broken. But it's getting outdated, unlike your competitors' sites
- You already have a website whose visual identity no longer matches the quality of your current work, or you're just launching your business and want to do it well from the start.
- You're confident that a modern & cohesive website can set you apart in the industry and help you attract more work.
- You've already spent a lot of time and resources into your existing site, and you don't want to invest in a more pricey redesign from scratch. You just want to breathe new life into your existing site
- Some visitors are complaining that your site is slow, or that they can't find a particular page, or they can't navigate it from their phone, etc.
- You know your existing website is good, but you're unsure what to do to polish it around the edges.
- You've already worked a lot on SEO, but not yet getting the results you were expecting.
- You have a list of specific questions/struggles related to your online presence, and you need some expert opinions.
- Your existing website is not performing well for you (you're not getting leads and not ranking well on Google), and you want to understand why.
What's included with this training?
Access to the live training with Alex, where you'll have the chance to ask questions and get direct answers.
Lifetime access to the stand-alone course on the PhotobizX website with the recording, PDF download of the slide deck, and any associated content.
The option to put any follow-up questions to Alex after the training — even if you can't attend the live training.
Free access to Alex’s Website Design & UX Course for Photographers: https://www.foregroundweb.com/design/
Alex’s Photography Business & Website Planning guides - 3 digital workbooks to find the clarity you need before building a strong online photography business.
Access to the USD$100 PhotoBizX Course Credit if you register before the live training with Alex.
The training is divided into easy-to-follow modules:
01
What makes for a great photography website.
02
Deconstructing a photography business funnel.
03
SEO procrastination.
04
Focusing on conversions when you reach a traffic plateau.
05
Website user-experience (UX) vs. SEO
06
The technical UX aspects that can be outsourced.
- improving small design details
- typography tips
- navigation menu best-practices
- mobile-friendliness
- distracting backgrounds
- broken links
- intro pages, splash screens, pop-ups
- difficult eCommerce process
- search functionality
- others
07
The “intangible” UX aspects that only you can do (aka “the hard part”)
- understanding your audience and updating your site copy
- optimizing your website for first-time visitors
- creating a flow through your website using CTAs
- updating your bio
- making your contact info easy to find
- having too little or too much information
- tightly editing your portfolios/galleries
- keeping the site “alive” with regular fresh content
08
UX is SEO.
09
What your clients are *actually* buying from you.
10
Unique aspects of photography websites (and specific niches).
This training includes detailed checklists, templates and documents so you don’t miss a thing!
Come and join me, Andrew Hellmich, as I host Alex for this training.
I'll be keeping things on track and asking the questions you have on your mind. No stone will be left unturned.
PLUS: You'll have the chance to ask your questions and get one-on-one access to Alex throughout the training and immediately afterwards!
Hi, I'm Alex Vita. I build photo websites & write a ton of educational content on the same topic on ForegroundWeb and my newsletter.
My signature strength is thinking outside the box and seeing the overall picture.
But don't take my word for it:
"Alex, your superpower in my opinion, is your ability to take something technical and turn it into something even I understand and can apply to my own business." - Karolina
"I would say that your superpower is being super knowledgable about how to improve photography websites." - Maria
"Alex, your superpower is clarity." - Scott
And I use my superpowers to do good!
I help photographers like you structure their websites and prioritize what needs to be done—that is, figure out the most impactful tasks instead of just doing thoughtless "busy" work.
Are you “obsessed” with SEO?
SEO can be incredibly powerful. And I routinely do SEO audits and implementation for photographers.
But I hate it when photographers come to me overly obsessed with getting more traffic through SEO, when they have awful websites (ugly designs, broken links, mediocre images, poor copywriting, etc.)
Photo websites are often ugly & messy, they have technical problems or simply don't serve your business goals. And don't forget that your website is not meant to please you, but your audience. Your design preferences might be detrimental to your site's goals.
This course on website design and user-experience (UX), specifically created for photographers, will teach you why and how to improve your photography website, inspire trust and attract more clients.
© PhotoBizX