Masterclass
Qualify your Photography leads like a Pro — for more bookings and larger sales.
With Audra Harris of Focus on Your Photos
For any photographer to succeed in business, you need to generate leads and convert those leads to bookings — there is no way around it.
Once you know how to generate leads, no matter where they come from, the BEST thing you can do for your business is learn how to convert those leads into bookings.
At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients.
How do you get better at lead qualification?
You can stumble your way through a process of trial and error. Read books and listen to podcasts for ideas to test.
Or... take a course from one of the world's leading specialists in this process, who does this for other photographers every day!
Audra is so good at lead qualifying and conversion, she has built a successful business doing exactly this.
PLUS, she has trained a team of lead qualifying experts on how to do what she does.
Audra's livelihood and business rely on successfully qualifying photography leads. So much so, she ONLY gets paid when clients book a session with the photographers she's representing.
Audra doesn't only talk the talk; she walks the walk with photography lead conversion.
If picking up the phone to qualify your leads makes you cringe, feel nauseous, sweaty or nervous... this training is for you.
If you've always wanted to be better at calling leads, OR YOU HAVE A STAFF MEMBER who needs to be better, don't miss this training.
Our GUARANTEE to you.
Take this training, and if you don't get enough value to increase your conversions, let me know I'll happily refund you.
Don't take my word for it!
Really helpful. the concept of qualifying leads by “project” rather than “why” was worth the cost of the training alone. - Jon Mills
- Jon Mills
In Andrew’s words: “So good!”
Thank you so much for sharing so much info with us and this awesome presentation!
- Katie Campbell
This was amazing!
- Ina J Photography
This was gold. I feel like I have a boss telling me what the SOP is and I LOVE IT
- Carmen MacDonald
This is awesome, and I need to change SO MUCH in my workflow, but all for the better! First thing I realised is that I'm wayyy to cheap.
- Sven Langberg
This class is for you if...
- Want more qualified photography session bookings
- Feel overwhelmed by the qualifying and appointment-setting process
- Feel disorganised or scattered when you get on the phone with a potential client
- Want to learn how to lead the appointment-setting conversation without being pushy
- Find yourself talking with a lot of leads, but they are not scheduling a photography session with you
- Find yourself chasing leads (leaving message after message) and being ghosted
- Have leads coming in but don’t know how to move them gracefully to the next stage (qualify or disqualify)
- Are not sure how to tell a potential client they are not a good fit
- Have clients consistently tell you, “I didn’t know that” when they're at the Ordering/Sales Session
- Want to grow your business by hiring someone internally to make calls but are not sure where to start with training them
Not sure if you need help with your appointment setting process... you decide.
In this training, you’ll learn:
- How to focus on the correct intent – helping!
- How to set appropriate expectations from the start
- What information should be given out before people sign up / register
- How to implement best practices for the appointment-setting process
- Appointment setting hacks
- Disqualifying leads (and why it is just as important as qualifying)
- Top common concerns from leads and how to respond
What's included with this training?
Access to the live training with Audra, where you'll have the chance to ask questions and get direct answers.
Lifetime access to the stand-alone course on the PhotobizX website with the recording, PDF download of the slide deck, and any associated content.
The option to put any follow-up questions to Audra after the training — even if you can't attend the live training.
The interactive training is divided into FOUR key areas.
Maximise your photography lead qualification and live the life you want via your photography business.
Setting client expectations from the start
Why set expectations from the start?
To build trust!
If you tell them up front what you’re going to do and then do it – people will trust you more!
From contact timing to what you provide, this is a crucial step that is often overlooked.
It also disqualifies people that do not want to pay your prices or follow your process. Time saver!
How much should you share with leads
What information should you give clients via text, email or message before they are contacted?
Determine where you want to spend your time with your leads.
Talking with someone to get them information start to finish or talking with someone that already has the information and you’re reviewing it with them.
What is a solid appointment setting process?
Text, phone calls, emails.
Learn how to use them all in a way that doesn't bombard clients and meet them via their preferred communication.
Sample dialogue talk tracks — cheat sheets
YES you will get these!
People outside of sales believe talk tracks are the holy grail of the process.
It’s not.
It’s all in the delivery and intent behind the talk tracks – helping clients determine if working with you is a good fit.
Doing it quickly while grace is the key!
Disqualifying and why it's just as important as qualifying.
No artist ever wants to hear a no.
Learn why a no is better than a maybe or even a session that just wasn’t a good fit!
Learn the yellow and red flags to look for in conversations BEFORE you book that portrait session.
Concerns and responses
Top common concerns and responses and how to manage them.
A concern is not a potential client saying they don’t want to go ahead.
It’s them saying, “Hey, I’m worried about this, help me”.
Be ready for the top concerns and know how to quickly respond to instill confidence with you as the expert.
Alleviate their concerns, make your close and take the booking.
Come and join me, Andrew Hellmich, as I host Audra for this training.
I've kept things on track and asked the questions you have on your mind. No stone is left unturned.
PLUS: You'll have the chance to ask your questions and get one-on-one access to Audra after you digest the training.
I'm looking forward to having you join me in discovering how to maximise your lead conversions... the easy way.
Since starting four years ago, Audra and her team have set more than 9,000 portrait sessions, creating more than $11M in revenue for their photographer clients.
Audra’s company, Focus on Your Photos, specialises in working with photographers to take on everything behind the scenes: Software setup and Integration, Facebook ads, Lead Cultivation, Setting Portrait Sessions, Performing Ordering Sessions, and Ordering the Artwork so that the artists can focus on their Artwork (or growing their business)!
Not sure you can or should do this?
Take one minute to think about how your life would be different if you knew how to convert more of the leads you have to happily booked clients.
Or, if you had a staff member who was able to confidently make these conversions for you.
Audra has the experience and knowledge to help get you there!
Follow her processes, understand the psychology of lead qualifying and create an environment where your business is set up to qualify the leads you're paying for and turn them into booked photography sessions and terrific sales.
Implement a new approach to managing your leads and start generating more and BETTER bookings.
No pushy or sleazy sales tactics are required if you follow what Audra lays out for you.
From here, implement the simple tactics to always be qualifying and know how to respond to ANY objections with Audra's checklist.
If you're happy with your lead qualification process right now, this training probably isn't for you.
If, however, you want a practical roadmap to help your clients realise how much they want your amazing photography and how easy it is to buy your artwork, this training is built for you.
As promised above... if you take the training and don't generate more than double the cost of the course in the following few bookings you make, let me know and I'll HAPPILY refund you.
© PhotoBizX