Masterclass
The Art of Selling — Sales Training for Photographers.
The Low-Pressure Sales System for Happy Clients & More Profit.
With Audra Harris of Focus on Your Photos
When: February 29th 2024 @ 8:00am AEDT
Your local time is: here
Where: Zoom (I'll provide a link)
Why: To bring in the best clients, make larger, more consistent sales... and less no-sales.
Registration is limited, and the price increases to $397 after the live event!
Can't make the live training but want the info? Reserve your spot now and get the recording, course materials and bonus masterclass shortly afterwards.
BIG BONUS FOR EARLY REGISTRATIONS
Save your spot for the live training, and you get the Photography Pricing Masterclass by Johl Dunn — valued at $97! Totally FREE.
This offer is only available if you register for the live training before Thursday, 29th February, 2024.
It'll be the perfect addition to this sales training by Audra and help you create a price list that is both profitable and easy to sell from.
For any photographer to succeed in business, you need to be able to confidently consult with your clients on what works best for them.
Yes, that means sell.
Sell with integrity.
Sell with purpose.
Sell with confidence.
Sell with the ‘helping’ mentality.
How do you do this?
Option 1: Talk with your clients and see what sticks... hope for the best?
Option 2: Let your client (or their partner) take control of the sales session.
Option 3: Have a proven sales process and stick to it.
Obviously, Option 3 is the ideal!
Instead of stumbling through to see what a solid process may be for you, learn from someone who owns a company that has sold more than 5 million dollars (US) in digitals and products for clients internationally.
Audra doesn't only talk the talk; she walks the walk with her Ordering Session process.
If you struggle with:
— the confidence to sell your photography items at full list price.
— clients committing to the purchase on the day.
— upselling clients to profit-making add-ons.
THIS TRAINING IS FOR YOU.
If you've always wanted to be better at your sales sessions OR have A STAFF MEMBER who needs to improve, don't miss this training.
Our GUARANTEE to you.
Take this training, and if you don't get enough value to increase your sales, I'll happily refund you.
This class is for you if...
- Too many people push you off or try to reschedule from purchasing the day of your sales session.
- Feel that the client controls the sales session more than you.
- Feel that you’re spending too much time ‘trying’ to get clients to purchase.
- Find yourself having ordering sessions, but clients are not purchasing at all (or not as much as you would expect) — even though your photos are amazing.
- Find yourself chasing clients who do not purchase right away, having to contact them multiple times to get them to purchase, or flat out being ghosted.
- Feel anxious by the thought of the sessions or scramble to prepare for them.
- Want to learn how to lead the ordering or purchasing session confidently without being pushy.
- Feel disorganized or lost within the process.
- Having ordering sessions but don’t know how to gracefully close the sale on the spot.
- Are not sure how/when/if to tell a potential client no.
- Have clients consistently tell you, “I didn’t know that” during the Ordering/Sales Session.
- You want to grow your business by hiring/having someone internally to do the session but are not sure where to start with training them.
Not sure if you need help with your ordering session process... you decide.
In this training, you’ll learn:
- How to focus on the correct intent – helping!
- How to set appropriate expectations from the start.
- What information to give before the session.
- How to implement best practices for the ordering session process.
- Moving on from the dead weight (people who won’t commit).
- A presentation outline to control the process and influence the outcome while staying true to the ‘helping’ mentality.
What's included with this training?
Access to the live training with Audra, where you'll have the chance to ask questions and get direct answers.
Lifetime access to the stand-alone course on the PhotobizX website with the recording, PDF download of the slide deck, and any associated content.
The option to put any follow-up questions to Audra after the training — even if you can't attend the live training.
Access to the Pricing Masterclass for Photographers Course if you register before the live training with Audra.
The interactive training is divided into FOUR key areas.
Maximise your photography lead qualification and live the life you want via your photography business.
Setting client expectations from the start
Why set expectations from the start?
To build trust!
If you tell them up front what you’re going to do and then do it – people will trust you more!
From contact timing to what you provide, this is a crucial step that is often overlooked.
It also disqualifies people that do not want to pay your prices or follow your process.
Time saver!
How much should you share with clients before their session
What information should you give clients via text, email or message before their ordering session?
Determine how much information you want to give them in advance for their session with you.
Spending your time explaining all the options with them on the session or reviewing them with them.
What is a solid ordering session process?
Confirmations, reminders, product information, process outlines.
Learn how to use them all in a way that doesn't bombard clients and meet them via their preferred communication (text, call, email).
Sample dialogue talk tracks — cheat sheets
YES you will get these!
People outside of sales believe talk tracks are the holy grail of the process.
It’s not.
It’s all in the delivery and intent behind the talk tracks – helping clients through the process swiftly and kindly is the key!
Disqualifying sales and why it's just as important as qualifying.
No artist ever wants to hear a no.
Learn why a quick no is better than a maybe!
Concerns and responses
Top common concerns and responses and how to manage them.
A concern is not a potential client saying they don’t want to purchase.
It’s them saying, “hey I’m worried about this, help me”.
Be ready for the top concerns and know how to quickly respond to instill confidence with you as the expert.
Alleviate their concerns, make your close and get your ROI!
Come and join me, Andrew Hellmich, as I host Audra for this training.
I'll be keeping things on track and asking the questions you have on your mind. No stone will be left unturned.
PLUS: You'll have the chance to ask your questions and get one-on-one access to Audra throughout the training and immediately afterwards!
I'm looking forward to having you join me in discovering how to maximise your photography sales... the easy way.
Since starting four years ago, Audra and her team have sold more than 5 Million Dollars (US) in digital files and product sales for their photographer clients.
Audra’s company, Focus on Your Photos, specialises in working with photographers to take on everything behind the scenes: Software setup and Integration, Facebook ads, Lead Cultivation, Setting Portrait Sessions, Performing Ordering Sessions, and Ordering the Artwork so that the artists can focus on their Artwork (or growing their business)!
Stop Saying "Next Time"!
Turn your ordering sessions into revenue-generating celebrations.
Are you tired of watching potential income walk out the door after your ordering session?
Do you leave feeling deflated, wondering, "What could I have done differently?"
Imagine, instead, confidently guiding clients towards packages that perfectly capture their dream experience, closing deals with genuine ease, and building enthusiastic fans who rave about your work.
This isn't fantasy.
It's the reality for photographers who've mastered the art of the Ordering Session.
And Audra, with over $5 million in digitals and products sold, isn't just another coach. She's a proven expert who walks the walk.
Stop struggling with:
Uncomfortable silences as clients hesitate over package choices.
Feeling lost and disorganized, unsure of the next step.
Clients dictating prices and leaving you feeling undervalued.
Spending hours chasing down promised payments after the session.
A fear of "selling" turning into genuine connections and excitement.
In Audra's Sales Masterclass, you'll discover:
The "Secret Sauce" that sets the right expectations from the start, saving time and building trust.
What information to share upfront and what to keep for the session, creating anticipation and maximizing impact.
Powerful "talk tracks" that guide clients confidently - no manipulation, just genuine connection.
The art of "disqualifying" gracefully, letting go of bad-fit clients and freeing up your time for those who truly value your work.
Proven strategies to handle common client concerns with calm confidence, leaving them feeling seen and understood.
But what if it doesn't work?
That's where our genuine guarantee comes in. If you don't increase your sales, you get your money back.
No questions asked.
Don't keep leaving money on the table.
This is your chance to transform your ordering sessions into joyful celebrations of your expertise and your client's dreams.
Enroll in Audra's Sales Masterclass today!
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